Goodbye, Influencers. Hello, Impactors!Mar 28, 2021
In partnership with an international coalition of creators, volunteers, and nonprofits, we are pleased to announce the launch of We Are Impactors, a global video sharing platform built to identify, amplify, and empower the YouTubers and Instagrammers who are making the greatest impact on behalf of animals, people, and the planet.
We call these creators: Impactors.
Impactors are using social media to lead a global movement towards everyday activism. And as seen with the rise of the vegan, social justice, and environmental movements, impactors are having a striking amount of success.
But we can do more.
It starts with a search engine. With the support of our community, we are building a comprehensive map of the most impactful videos on YouTube and Instagram, searchable by category, platform, language, country and hashtag.
We’re here to help great videos reach wider audiences, and empower new voices emerging in the impact space to be heard.
Activism takes many forms - a vegan cooking video, an ethical makeup tutorial, a sustainable lifestyle vlog. Some impactful videos are highly produced and backed by media, brands or NGOs, others are unedited and off the cuff. We are excited to learn what content impacts you the most and to work together towards our common goal - justice for animals, for people, and for our planet.
Connect with us on Instagram for more ways to get involved!
Tag us at @weareimpactors so that we can share your work.