Asher Brown
Founder
Oversees campaigns. Cares about animals, the planet, and the people who fight for both.
@smasherbrown
We are a creator campaign agency built for mission-driven movements, brands, and the people who fund them.
Where we started
Before we were an agency, before we were content creators, we were makers. A group of filmmakers and artists living and working together in a downtown LA warehouse we'd converted into a production studio.
We called it Pollution.
We made whatever we could. Commercials, music videos, a few feature films. Social video was exploding and we were in the middle of it. We promoted each other's work, shared the tools we had, and bootstrapped what we didn't.
In 2016, a plant-based startup called Beyond Meat asked us to help launch their new burgers. We built a crowdsourced creator contest (first prize: a lifetime supply of Beyond Meat), brought in influencers, and launched video on Beyond’s socials.
The result:
100s of videos
3x Beyond’s Instagram community
Stores sold out nationwide
Holy shit, we thought. This actually works.
But likes and follows weren't enough.
What we actually cared about was whether the content got someone to act.
So in 2020, we launched Impactors as a research coalition with 15 nonprofit partners. Dozens of volunteers spent months watching and scoring YouTube videos, Instagram posts, TikToks, and campaigns to answer one question:
does this content inspire you to act?
By the end, we had a map. Thousands of creators scored on the work they did, not the reach they claimed.
We connected them with the brands and nonprofits whose missions matched their own. Produced videos and learned to fight for distribution. And we built organizations when the right ones didn't yet exist.
Switch4Good.
Youth Climate Save.
Re-Volt.
And finally,
MORE THAN MOMENTS. movements.
Our Team
Tasia Judd
Director of Operations
Contracts, payments, logistics, and the things that keep everything moving.
Whitney Hernandez
Head of Talent
Creator recruitment and relationships across the network. If you've worked with one of our creators, Whitney made it happen.
Corinne Rapone
Creative Director
Visual design and branding. The look, the feel, the identity.
Jessie Lingenfelter
Director of Communications
Messaging and media strategy. Turns complicated missions into stories that land.
Vicki Syal
Senior Producer
Runs photo and video productions. From preproduction through post.
Adam Mitrano
Production Coordinator
Keeps the studio and productions running. Research, coordination, and the hundred small things nobody sees.
Plus a global roster of producers, editors, strategists, and crew in Los Angeles, London, New York, San Francisco, and beyond.
Two Companies.
One Operation.
Impactors and Pollution Studios share a team, a studio, and a production engine.
For two decades, Pollution has produced branded content for Disney, Discovery, The Simpsons, The NFL, Fortnite, Paramount, Peacock, and many more. Big campaigns, big clients, big production. Impactors is what happens when we point that machine at missions that matter.
We work out of a 10,000 square foot content studio in Los Angeles, with production partners in London, New York, San Francisco, Atlanta, and Dallas.
When a campaign needs a crew on the ground, or a studio that can turn around a high-end shoot on a nonprofit timeline, we have one.
Alongside the production network, we've built something rarer. A global network of creators we trust. Filmmakers, comedians, journalists, Oscar winners, Gold Medal athletes, Beard Award chefs, Nobel laureates, and everyone in between.
Our Network
5K
Creators
200M
Combined Following
2B
Views
Let’s talk.
If the work you’re doing matters, we want to hear about it. Tell us what you’re up to. We answer every email.
