The Making of The Impossible™ Burger



Aug 05, 2020
280.8k views

Introducing The Impossible™ Burger

Remember the best burger you’ve ever eaten? Our dedicated team of top scientists, farmers and chefs spent the last six years studying it from cow to bun. Then we identified methods and ingredients to naturally recreate everything -- the sights, sounds, aromas, textures and flavors. The result? This impossibly delicious game changer of a burger.

Because we use 0% cows, the Impossible™ Burger uses a fraction of the Earth’s natural resources. Compared to cows, the Impossible Burger uses 95% less land, 74% less water, and creates 87% less greenhouse gas emissions. And it’s 100% free of hormones, antibiotics, and artificial ingredients.

We’re Impossible Foods, and we make plant based meat. Our mission is to make the global food system truly sustainable by eliminating the need to make food from animals. It’s all delicious, nutritious, and made using a small fraction of the land, water, and energy that animal meat uses so people can keep eating the foods they love, without harming the planet they love.

Find Impossible Foods products near you: impossiblefoods.com/locations

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