Cheyenne Rodeo's Cruel "Wild" Horse Race Exposed

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The infamous Cheyenne Frontier Days Rodeo, in Cheyenne, Wyoming includes a cruel and dangerous event called the "Wild Horse Race." These horses aren't wild, they're terrorized. How can such abuse be allowed in the United States of America. How can corporate sponsors such as Coca-Cola, AT&T, Southwest Airlines and Dodge sponsor such abuse?

In 2009, unwilling to stop its abuses, Cheyenne instead banned video cameras.