Cheese balls & pig out rinds launch
Outstanding Foods
Impact
Fastest growing snack foods in Outstanding's portfolio
+730%
Increase in DTC sales following launch
+12k
Retail store distribution including Whole Foods, Walmart, Sprouts, 7-Eleven and Costco
The Challenge
For their new product launches, Outstanding Foods needed to build an influencer content library from scratch—one that could fuel organic growth across social platforms, power paid ads, and impress investors in a saturated plant-based snack market.
Our Approach
We curated a squad of high-profile creators with snack-loving audiences and challenged them to share their boldest, cheesiest stories. The campaign’s crown jewel? A shoot with Snoop Dogg and our custom built Pig Out mascot blending Snoop’s signature swagger with the brand’s playful tone to create unforgettable content.
15x Creator videos
1x Social media launch campaign
Usage rights for paid media and future campaigns
10x Video social campaign with Snoop Dogg
