Miyoko’s Creamery

Miyoko’s Creamery, a global leader in plant-based dairy, wanted to spotlight their vegan butter in a bold, high-impact way. Initially envisioning a traditional 30-second TV commercial, they quickly realized that format couldn’t capture the full story: the butter’s exceptional culinary performance and its passionate following among elite chefs and bakers.

We partnered with Miyoko’s to transform the campaign from a single broadcast spot into a multi-platform content ecosystem. Working hand in hand with their internal creative team, we launched the world’s first all-butter YouTube channel, delivering a steady stream of chef-led content that educated, entertained, and engaged their growing community.Our strategy included two original series:

• Making It Butter, a flagship show where culinary influencers created butter-centric recipes and shared personal stories to build emotional connection and showcase product performance.
• The Vegan Butter Academy, a masterclass-style series featuring founder Miyoko Schinner alongside world-renowned chefs, elevating the perception of plant-based cooking through advanced techniques.

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We also integrated a photographer into the campaign to capture high-quality assets for print and billboard advertising, while building a comprehensive content library for future use.